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Targus

Targus is universally recognized as the world's best selling notebook carrying case brand. Besides being a leading provider of accessory products for the mobile lifestyle, the company also offers a complete range of accessories for notebooks and other portable electronics.

Today, Targus has 45 worldwide offices and direct distribution in over 145 countries. Distribution channels include major retailers, corporations, government and educational institutions, 90% of Fortune 1000 companies, and custom OEM for eight of the world's top ten notebook computer manufacturers.

Though Targus has nearly always been a global brand, the company once enjoyed only limited sales success in Latin America. Prior to 2003 Targus was unprofitable in the region and needed only a skeleton-size staff to handle business throughout all of the Latin American territories.

While Targus recognized that it was probably missing out on potential revenue opportunities in Latin American markets, the company was unprepared to risk the necessary investment required to establish a full-scale, local operation. Targus brought Access International on board to restructure Targus, Latin America’s marketing and sales operations, and further spearhead business development within the region.

Acting as part of the Targus Latin America team, Access developed a regional growth strategy for the company, appointing distributors and negotiating directly with retailers, resellers and OEM (Dell, HP, etc.) partners on behalf of Targus. Access also helped motivate the existing Targus, Latin America market, training the local staff and teaching them how to work effectively with the various territories within the region.

Success for Targus in Latin America has been nothing short of phenomenal. The region has realized exponential growth since partnering with Access over five years ago. Within Brazil alone, Access achieved 40% growth year-over-year. 

“Brazil is a very tough market to penetrate,” says Access Co-Founding Partner, Mayra Gomez. “But you quickly realize how important it is once you establish yourself. For instance, Brazil now accounts for over half of Targus’ entire Latin American market operation.”

Demand for Targus products throughout the Latin America territories has been so great, in fact, that Targus has continued to build out its own local operations, adding more staff along the way. The once small staff of three has now grown to nine, and continues to grow to meet increased demand.

“We’re exceptionally proud of the work we’ve done with Targus,” says Gomez. “I’d say this partnership has been one of our biggest success stories so far.”