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Access Introduces Roxio Consumer Software to Latin America

Roxio® (www.roxio.com) recently entered into a business development agreement with Access International. Access will help introduce Roxio’s popular digital media product line, which includes Roxio Creator and Toast, to major retail outlets in Latin America.

Access is tasked with helping launch Roxio’s key products, Creator 2009, Easy DVD Copy 4 for Windows and Toast 9 for Mac, throughout major markets in Latin America. The initial launch will include placing Roxio applications with major distributors and retailers in Argentina, Brazil, Chile, Colombia and Mexico. Access will work directly with distributors in each region, managing the network and also playing an instrumental role at the point of sale by working directly with retailers.

“We selected Access because of their expertise in launching technology products and services in Latin America,” said Chris Loeper, VP Global Retail Sales, Roxio division of Sonic Solutions. “Access has the necessary relationships and ensures the proper controls are in place. We see these as crucial factors that will speed our entry into the market and ensure to our long-term success.”

“We are extremely pleased to be working with Roxio, an extremely well-recognized brand,” said Access co-founder Malika Bounaira. “We expect their release into Latin America to be very well received. We look forward to working with Roxio, and to meet the challenge of making them number one in their category throughout Latin America.”