VAR Channel Development

Selecting the right VAR for your company's product or service within the specific market you're addressing is critical to the success of your regional business development efforts. Every VAR has a specialty. You want to be certain that the VAR who is supporting your product or service has in-depth experience within your category and knows how to position your line correctly within the regional market your company is targeting.

At Access International, we take the time to pre-qualify every VAR we do business with to make certain that the VAR selected to work with your product or service fully understands your category and has demonstrated success in supporting similar categories within the specified channel.

Access International provides complete product training, ongoing communications and support to the VAR sales force within each regional market, thereby insuring the successful sell through of your product. Experienced VARs who specialize in your product or service area, fully understand the regional channel, and are well trained and fully supported throughout the sales cycle can assure the success of your regional marketing efforts. Access maintains deep and long-standing relationships with regional technology VARs throughout Europe, South America, North America and Asia. We select only those who are best able to support your product within the pre-specified channel.